The Platform Group

We are a group of online platforms in various sectors. Our mission: We connect brick and mortar, dedicated retailers with customers. We use three core competencies for each platform to do this:

These core competences enable us to expand across numerous sectors and to transfer this strategy to new sectors in a scalable way. We now work with 3.900 partners in the following 15 sectors.

Our sectors

Unsere Branchen

Shoes

since 2013

Fashion

since 2018

Bags

since 2018

Jeweler

since 2020

Teach

since 2020

Machines

since 2020

Bicycles

since 2020

Fahrräder

seit 2020

Real Estate

since 2021

Furniture

since 2021

Pharmacy

since 2021

Apotheke

seit 2021

Dental

since 2021

Car parts

since 2021

Curler

since 2021

E-Mobiltiy

since 2022

Our goals

Our goal is to combine brick and mortar with online commerce in almost all industries. In 2020, we expected to break the EUR 120 million mark with our portals, and we did. The Platform Group now operates in the footwear, textile retail, bags, sports and jewellery sectors. The goal is to digitize more sectors and successfully sell online for retailers in those sectors.

Our strategy

“Our strategy is to connect as many industries and retailers as possible. To do this, we have built up a unique set of skills to quickly connect retailers and prepare their content. Our transformation into “The Platform Group” reflects this: we want to be the player in Germany that onboards most retailers and makes them online-ready. We are growing organically as well as through M&A activity.”

Dr. Dominik Benner

CEO, The Platform Group

“Our strategy is to connect as many industries and retailers as possible. To do this, we have built up a unique set of skills to quickly connect retailers and prepare their content. Our transformation into “The Platform Group” reflects this: we want to be the player in Germany that onboards most retailers and makes them online-ready. We are growing organically as well as through M&A activity.”

Retailer Dr. Dominik Benner started selling shoes online in 2013. First a few, then more and more shoes were sold.

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Other retailers soon asked if he could also sell for them on various online channels. So the idea to sell shoes online for other retailers was born and the original concept of Schuhe24 was born. The range of shoes on offer is vast and there are always more retailers wanting to take part.

The products are offered on several online stores (like Schuhe24, Outfits24, Taschen24, shoesyouwant.com, gabor-schuhe.com etc.), as well as on channels like Klingel, Galeria, Limango or Mirapodo, Meyer-Mode, Alba Mode and many more. In some cases, products are also offered on marketplaces such as Amazon, AllyouNeed.de, Real.de or Ebay, as well as US marketplaces. The goal is always the same: a retailer can reach many more channels through The Platform Group than on their own.

Retailer Dr. Dominik Benner started selling shoes online in 2013. First a few, then more and more shoes were sold. Other retailers soon asked if he could also sell for them on various online channels. So the idea to sell shoes online for other retailers was born and the original concept of Schuhe24 was born. The range of shoes on offer is vast and there are always more retailers wanting to take part.

The products are offered on several online stores (like Schuhe24, Outfits24, Taschen24, shoesyouwant.com, gabor-schuhe.com etc.), as well as on channels like Klingel, Galeria, Limango or Mirapodo, Meyer-Mode, Alba Mode and many more. In some cases, products are also offered on marketplaces such as Amazon, AllyouNeed.de, Real.de or Ebay, as well as US marketplaces. The goal is always the same: a retailer can reach many more channels through The Platform Group than on their own.

Most recent updates

Möbelfirst goes ZDF

Das wird die größte Marketing-Kampagne in der Geschichte von MöbelFirst! Gemeinsam mit unserem Partnern Dr. Dominik Benner, Dennis Tobias Franken und Familie Höner (Musterring International)

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