This will be the biggest marketing campaign in MöbelFirst’s history! In these times, together with our partners Dr. Dominik Benner, Dennis Tobias Franken and the Höner family (Musterring International) we decided to make an investment in the local furniture trade.

On six days in December, we put more than 400 furniture dealers on the big German Television: ZDF!

From an idea in the sudent apartment to before the 7 p.m. news with ratings of 20% of the German population and absolute target group homogeneity!

In the next few weeks we will report how things are going and how it went!

Your Christoph Ritschel