Our origins date back to 1882 when the first shoe and grocery store was founded. Today, The Platform Group AG is represented by Dr Dominik Benner (Managing Director), the fifth generation of the family.
We are a group of online platforms in various industries. Our mission: we connect dedicated local retailers with customers. To do this, we use three core competencies for each platform.
The Platform Group’s history dates back to 1882 to our roots in retail. For over four generations, the family business grew and established branches in the Rhine-Main region. The Platform Group’s history dates back to 1882
In 2012, our CEO and the 5th generation of the family, Dr Dominik Benner, took over. He began the transformation from retail to an internet platform by linking his shoe stores to existing online marketplaces (such as Amazon, eBay, etc.). Other retailers quickly got in touch to take the plunge into online business and to take advantage of Dr. Benner’s technical expertise.
With Schuhe24.de, our first proprietary platform was created. Since 2013, we are the leading platform for more than 2.000 retails.
We started our expansion into new sectors, such as fashion and sporting goods. The number of connected retailers and merchandise management systems grows every year to more than 2.000 drastically.
Next, we moved into the world of bags. Many of our previous fashion and shoe retailers also sold bags and other leather goods.
Our next venture was to expand into watches and jewellery. Numerous jewellers approached us, and from there we grew exponentially.
With MyStationary, The Platform Group entered the world of exclusive fashion boutiques.
With its international team, GINDUMAC sells machines online to a worldwide and their platform grows to more than 20m€ in 2022.
bike-angebot connects 1,100 local bike shops through their online platform.
Particularly relevant in light of the Covid-19 pandemic, Teech as an eLearing-platform helps schools to digitally bring their lessons to students.
Due to the increased diversity of sectors, we recognized this range accordingly in a suitable branding for the Group. However, the company’s DNA remains the same – a platform business to connect retailers to international online trade.
MöbelFirst specializes in selling showroom items from furniture retailers via its marketplace. More than 400 retailers are connected to the platform.
After more and more customers from France became our buyers, our French platform EnVogue was launched.
In addition to MöbelFirst, another furniture platform was added in 2021: Stylefy. The online furniture store offers a wide range of high-quality products at low prices, suitable for many various interior styles.
Lott is our first automotive partner. At Lott, customers can find anything their car needs in terms of spare parts over the course of its life.
Our new platforms ApoNow and Doc.Green are our first pharmaceutical platforms. We always remain true to our motto: order online – buy local. More than 18.000 pharmacies are connected to us.
Ordering goods in the hairdressing salon takes a lot of time and work every day. The Cube Club offers a simplified ordering process for hairdressing salons and for the sustainable use of products.
DentaTec is the dental trading platform you can trust. In addition to dental products, they are also the market leader in local ozone therapy.
The BEVMAQ machine platform focuses on the sale and purchase of used beverage machines on a global scale.
emco electroller GmbH is one of the e-scooter pioneers in Europe, has produced e-scooters since 2011, and from 2022 The Platform Group has been supporting them with our expertise in e-commerce and to establish a platform for emobility.
We were able to gain fashionette AG to our Group in 2022. The platform focuses on bags, shoes and accessories in the luxury segment.
We now also offer subscriptions for cars via the ViveLaCar.com platform. A selection of over 300 cars that are immediately available make for an exciting overall package for the customer.
The new platform motorprofi.com is being created in cooperation with the company SimonProfiTechnik and will become part of our group. The platform focuses on garden and forestry products such as lawn mowers, chainsaws and much more.