Our history

Our origins date back to 1882 when the first shoe and grocery store was founded. Today, The Platform Group AG is represented by Dr Dominik Benner and the leading team.

Respect, trust and openness

We are a group of online platforms in various industries. Our mission: we connect dedicated local retailers with customers. To do this, we use three core competencies for each platform.


Gründung in Hofheim am Taunus


Founded in Hofheim am Taunus

The Platform Group’s history dates back to 1882 to our roots in retail. For over four generations, the family business grew and established branches in the Rhine-Main region. The Platform Group’s history dates back to 1882

Acquisition by Dr.
Dominik Benner

In 2012, our CEO and the 5th generation of the family, Dr Dominik Benner, took over. He began the transformation from retail to an internet platform by linking his shoe stores to existing online marketplaces (such as Amazon, eBay, etc.). Other retailers quickly got in touch to take the plunge into online business and to take advantage of Dr. Benner’s technical expertise.


Dr. Dominik P. Benner CEO


Gründung von Schuhe24.de

Founding Schuhe24.de

With Schuhe24.de, our first proprietary platform was created. Since 2013, we are the leading platform for more than 2.000 retails.

Founding Outfits24.de

We started our expansion into new sectors, such as fashion and sporting goods. The number of connected retailers and merchandise management systems grows every year to more than 2.000 drastically.





Founding Taschen24.de

Next, we moved into the world of bags. Many of our previous fashion and shoe retailers also sold bags and other leather goods.

The launch of Dein-Juwelier

Our next venture was to expand into watches and jewellery. Numerous jewellers approached us, and from there we grew exponentially.



MyStationary became our first acquisition

With MyStationary, The Platform Group entered the world of exclusive fashion boutiques.

The Platform Group bought Gindumac

With its international team, GINDUMAC sells machines online to a worldwide and their platform grows to more than 20m€ in 2022.



Bike Angebot

Bike-Angebot became part of the group

bike-angebot connects 1,100 local bike shops through their online platform.

Investment in Teech

Particularly relevant in light of the Covid-19 pandemic, Teech as an eLearing-platform helps schools to digitally bring their lessons to students.





laptop The Platform Group is born

Due to the increased diversity of sectors, we recognized this range accordingly in a suitable branding for the Group. However, the company’s DNA remains the same – a platform business to connect retailers to international online trade.

Stepping into the furniture sector

MöbelFirst specializes in selling showroom items from furniture retailers via its marketplace. More than 400 retailers are connected to the platform.




Our entry into the French market: EnVogue.fr

After more and more customers from France became our buyers, our French platform EnVogue was launched.

Investment in Stylefy

In addition to MöbelFirst, another furniture platform was added in 2021: Stylefy. The online furniture store offers a wide range of high-quality products at low prices, suitable for many various interior styles.



Next stop: the automotive industry

Lott is our first automotive partner. At Lott, customers can find anything their car needs in terms of spare parts over the course of its life.

We entered the pharmaceutical industry

Our new platforms ApoNow and Doc.Green are our first pharmaceutical platforms. We always remain true to our motto: order online – buy local. More than 18.000 pharmacies are connected to us.



The patented system for digital B2B salon platform

Ordering goods in the hairdressing salon takes a lot of time and work every day. The Cube Club offers a simplified ordering process for hairdressing salons and for the sustainable use of products.

We are now active in the dental sector

DentaTec is the dental trading platform you can trust. In addition to dental products, they are also the market leader in local ozone therapy.



The platform for used drinks machines

The BEVMAQ machine platform focuses on the sale and purchase of used beverage machines on a global scale.

Germany's largest supplier of e-scooters

emco electroller GmbH is one of the e-scooter pioneers in Europe, has produced e-scooters since 2011, and from 2022 The Platform Group has been supporting them with our expertise in e-commerce and to establish a platform for emobility.



TPG acquires Fashionette

We were able to gain fashionette AG to our Group in 2022. The platform focuses on bags, shoes and accessories in the luxury segment.

ViveLaCar becomes part of TPG

We now also offer subscriptions for cars via the ViveLaCar.com platform. A selection of over 300 cars that are immediately available make for an exciting overall package for the customer.



Gardening and forestry supplies with SimonProfiTechnik

The new platform motorprofi.com is being created in cooperation with the company SimonProfiTechnik and will become part of our group. The platform focuses on garden and forestry products such as lawn mowers, chainsaws and much more.

Avocadostore - Eco Fashion & Green Lifestyle

Avocadostore.de is one of the oldest platforms for sustainable products that meet Avocadostore’s ecological, fair and social standards. In addition to well-known brands, we also offer a stage for small labels, local shops and young start-ups.