The Platform Group

We are a group of online platforms in various industries. Our mission: to connect dedicated brick and mortar partners with customers. To do this, we use three core competencies for each platform:

These core competences enable us to expand across numerous industries and to transfer and scale our strategy into new sectors. We work with more than 3,900 partners in the following 16 sectors:

Our sectors

Our sectors

Shoes

Since 2013

Fashion

Since 2018

Bags

Since 2018

Jewellery

Since 2020

Learning

Since 2020

Machines

Since 2020

Bicycle

Since 2020

Bicycle

Since 2020

Real Estate

Since 2021

Furniture

Since 2021

Pharmacy

Since 2021

Pharmacy

Since 2021

Dental

Since 2021

Automotive

Since 2021

Hairdresser

Since 2021

E-Mobiltiy

Since 2022

Our goals

Our vision for the future is to combine local partners with online commerce in almost all industries. In 2022, we reach a GMV of more than 250 million Euro, more than 400 people work in our group.

Our strategy

“Our strategy is to connect more than 30 industries. To do this, we have built a unique set of skills to quickly connect partners, prepare their content and manage their whole ecommerce from A to Z. Our transformation to The Platform Group reflects this: we want to be the most relevant player in Germany which onboards the most retailers and makes them ready for  ecommerce. We are growing organically as well as through .”

Dr. Dominik Benner

CEO, The Platform Group

Dr. Dominik Benner

CEO, The Platform Group

“Our strategy is to connect more than 30 industries. To do this, we have built a unique set of skills to quickly connect partners, prepare their content and manage their whole ecommerce from A to Z. Our transformation to The Platform Group reflects this: we want to be the most relevant player in Germany which onboards the most retailers and makes them ready for  ecommerce. We are growing organically as well as through .”

The CEO Dr Dominik Benner, running the family business in the fifth generation,started selling shoes online in 2013. At first a few, then more and more shoes were sold.

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Other retailers soon asked if he could also sell for them on various online channels and use the software. This became the crux of the idea – to take on the responsibility of turning a local retailer into an online store. The original concept of Schuhe24 was born. The range of shoes on offer is vast and there are endless retailers asking to take part. Our service coveres all parts of the value chain in ecommerce: content, software, payment, marketing, customer support and after sales-marketing.

The products are offered on several online stores (Schuhe24, Outfits24, Taschen24, etc.), as well as on channels like Klingel, Galeria, Limango or Mirapodo, Meyermode, About You and 40more. In some cases, products are also offered on marketplaces such as Amazon, AllyouNeed.de, Real.de or eBay, as well as US marketplaces. The goal is always the same: with the software and services of The Platform Group, retailers can reach many more channels than they would by themselves. They need no specific knowledge, need no specific software and have no capital requirements.

The CEO Dr Dominik Benner, running the family business in the fifth generation,started selling shoes online in 2013. At first a few, then more and more shoes were sold. Other retailers soon asked if he could also sell for them on various online channels and use the software. This became the crux of the idea – to take on the responsibility of turning a local retailer into an online store. The original concept of Schuhe24 was born. The range of shoes on offer is vast and there are endless retailers asking to take part. Our service coveres all parts of the value chain in ecommerce: content, software, payment, marketing, customer support and after sales-marketing.

The products are offered on several online stores (Schuhe24, Outfits24, Taschen24, etc.), as well as on channels like Klingel, Galeria, Limango or Mirapodo, Meyermode, About You and 40more. In some cases, products are also offered on marketplaces such as Amazon, AllyouNeed.de, Real.de or eBay, as well as US marketplaces. The goal is always the same: with the software and services of The Platform Group, retailers can reach many more channels than they would by themselves. They need no specific knowledge, need no specific software and have no capital requirements.

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