ViveLaCar takes over Cluno
20. February 2023
100 % purchase of capital and voting rights of Cluno GmbH Acquisition of the Cluno brand and associated property assets High investment by ViveLaCar Tight
We are a group of online platforms in various industries. Our mission: to connect dedicated brick and mortar partners with customers. To do this, we use three core competencies for each platform:
We build all the interfaces and technology. With our unique software, we can spread our retailers' products over different 50 channels. There is also a complete two-way connection to the retailer's stock management system. Each partner can therefore supply over 50 channels at once.
Our marketing experts take care of both SEA and SEO to optimize online visibility, thereby continuously gaining our partners new customers. The Platform Group's expertise and reach come together to provide our retail partners with personalized marketing services.
We implement efficient IT processes to ensure that products, customers and retailers are seamlessly connected. Our unique technology enables smooth and effective processes for our partners. We have an excellent management system which we use as a basis for our business practices.
We build all the interfaces and technology. With our unique software, we can spread our retailers' products over different 50 channels. There is also a complete two-way connection to the retailer's stock management system. Each partner can therefore supply over 50 channels at once.
Our marketing experts take care of both SEA and SEO to optimize online visibility, thereby continuously gaining our partners new customers. The Platform Group's expertise and reach come together to provide our retail partners with personalized marketing services.
We implement efficient IT processes to ensure that products, customers and retailers are seamlessly connected. Our unique technology enables smooth and effective processes for our partners. We have an excellent management system which we use as a basis for our business practices.
These core competences enable us to expand across numerous industries and to transfer and scale our strategy into new sectors. We work with more than 3,900 partners in the following 16 sectors:
E-Mobility
Since 2022
Luxury
Since 2022
Our vision for the future is to combine local partners with online commerce in almost all industries. In 2022, we reach a GMV of more than 250 million Euro, more than 400 people work in our group.
Our concept is designed to support local retailers. Our in-depth knowledge of local characteristics is an important factor that sets us apart from our competitors. Small, community-based partners above all others are currently facing major challenges. That's where we come in.
In the coming years, we will continue to focus on expanding our market share and leveraging the growth momentum from the combination of customer reach and networked inventory. Our goal is to digitize further markets.
Our volume increased from 105 million euros (2020) to more than 250 million Euros in 2022. By the end of the next fiscal year, the market share is expected to have increased by a significant percentage.
Our concept is designed to support local retailers. Our in-depth knowledge of local characteristics is an important factor that sets us apart from our competitors. Small, community-based partners above all others are currently facing major challenges. That's where we come in.
In the coming years, we will continue to focus on expanding our market share and leveraging the growth momentum from the combination of customer reach and networked inventory. Our goal is to digitize further markets.
Our volume increased from 105 million euros (2020) to more than 250 million Euros in 2022. By the end of the next fiscal year, the market share is expected to have increased by a significant percentage.
“Our strategy is to connect more than 30 industries. To do this, we have built a unique set of skills to quickly connect partners, prepare their content and manage their whole ecommerce from A to Z. Our transformation to The Platform Group reflects this: we want to be the most relevant player in Germany which onboards the most retailers and makes them ready for ecommerce. We are growing organically as well as through .”
CEO, The Platform Group
“Our strategy is to connect more than 30 industries. To do this, we have built a unique set of skills to quickly connect partners, prepare their content and manage their whole ecommerce from A to Z. Our transformation to The Platform Group reflects this: we want to be the most relevant player in Germany which onboards the most retailers and makes them ready for ecommerce. We are growing organically as well as through .”
The CEO Dr Dominik Benner, running the family business in the fifth generation,started selling shoes online in 2013. At first a few, then more and more shoes were sold.
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Other retailers soon asked if he could also sell for them on various online channels and use the software. This became the crux of the idea – to take on the responsibility of turning a local retailer into an online store. The original concept of Schuhe24 was born. The range of shoes on offer is vast and there are endless retailers asking to take part. Our service coveres all parts of the value chain in ecommerce: content, software, payment, marketing, customer support and after sales-marketing.
The products are offered on several online stores (Schuhe24, Outfits24, Taschen24, etc.), as well as on channels like Klingel, Galeria, Limango or Mirapodo, Meyermode, About You and 40more. In some cases, products are also offered on marketplaces such as Amazon, AllyouNeed.de, Real.de or eBay, as well as US marketplaces. The goal is always the same: with the software and services of The Platform Group, retailers can reach many more channels than they would by themselves. They need no specific knowledge, need no specific software and have no capital requirements.
The CEO Dr Dominik Benner, running the family business in the fifth generation,started selling shoes online in 2013. At first a few, then more and more shoes were sold. Other retailers soon asked if he could also sell for them on various online channels and use the software. This became the crux of the idea – to take on the responsibility of turning a local retailer into an online store. The original concept of Schuhe24 was born. The range of shoes on offer is vast and there are endless retailers asking to take part. Our service coveres all parts of the value chain in ecommerce: content, software, payment, marketing, customer support and after sales-marketing.
The products are offered on several online stores (Schuhe24, Outfits24, Taschen24, etc.), as well as on channels like Klingel, Galeria, Limango or Mirapodo, Meyermode, About You and 40more. In some cases, products are also offered on marketplaces such as Amazon, AllyouNeed.de, Real.de or eBay, as well as US marketplaces. The goal is always the same: with the software and services of The Platform Group, retailers can reach many more channels than they would by themselves. They need no specific knowledge, need no specific software and have no capital requirements.
100 % purchase of capital and voting rights of Cluno GmbH Acquisition of the Cluno brand and associated property assets High investment by ViveLaCar Tight
and beginning discussions with The Platform Group regarding a potential collaboration, including evaluation of a consolidation The Supervisory Board of fashionette AG (ISIN DE000A2QEFA1) (“Company”
