- 100 % purchase of capital and voting rights of Cluno GmbH
- Acquisition of the Cluno brand and associated property assets
- High investment by ViveLaCar
- Tight growth planneed for 2023
After months of carrying negotiations with Cluno’s parent company, CAZOO Holding, based in London and listed on the New York Stock Exchange, the takeover of all company shares by ViveLaCar GmbH was signed on February 17th. ViveLaCar is a corporation of The Platform Group GmbH & Co. KG, Wiesbaden. Consequently, not only thousands of vehicles and subscription contracts are taken over, but also employees, brands, platforms and end customers. As a result, the largest provider of car subscriptions in Germany with 13 active platforms arises.
For ViveLaCar the aquisition is a huge milestone: “I am very pleased that our vision of becoming the leading full-service provider for car subscriptions in Europe is taking shape and that we can consolidate and expand our leading position with the purchase of Cluno,” says Mathias R. Albert, Founder and CEO of ViveLaCar. ViveLaCar already has more than 800 car dealers under contract and thus offers partner dealers the opportunity to offer vehicles on a subscription basis
The new majority shareholder of ViveLaCar GmbH, The Platform Group from Wiesbaden, is also significantly involved in the transaction. The company which is specialized in eCommerce will actively accompany the takeover and support further growth with capital and extensive eCommerce know-how led by Dr. Dominik Benner. “We are pleased that ViveLaCar can expand its leading role in the car subscription market with the acquisition of Cluno. As a result, ViveLaCar has advanced to become the leading platform within just three years. Our focus is now unmitigated on the growth and expansion of our partner network” he says.
About Cluno
The seller Cazoo is the UK’s largest independent used car dealer. His mission is to transform the car buying and selling experience across the UK by offering better choice, value, transparency, convenience and security. Founded in Munich in 2018 by serial entrepreneur Alex Chesterman OBE, Cazoo is listed on the stock exchange (NYSE: CZOO) and is also considered a pioneer in the car subscription market. It was taken over by Cazoo in 2021.
About ViveLaCar
ViveLaCar GmbH is a mobility fintech startup from Stuttgart/Germany und part of THE PLATFORM GROUP GmbH & Co. KG in Wiesbaden. The company is converting the automotive business and creating value through innovatie solutions. Their focus is to enhance the added value of automobiles, to preserve ressources and to create a perfect user experience. VALOR®, the business application developed by ViveLaCar, maximizes sales for dealers and offers the best car subscription for customers. Furthermore, as a contractual partner, ViveLaCar guarantees barrier-free, 100% digital processing combined with the best customer service. Available in Germany, Austria and Switzerland, ViveLaCar operates white label car subscription platforms for BMW, MINI, Hyundai, Renault and Mercedes Benz AG.
press contact and adress:
ViveLaCar GmbH, Zettachring 2, D-70567 Stuttgart
Stephan Lützenkirchen, phone: +49/711/25273012, e-mail: stephan.luetzenkirchen@vivelacar.com
MediaTel communication & PR, Haldenweg 2, D-72505 Krauchenwies
contact: Peter Hintze, phone: +49/7576/9616-12, e-mail: hintze@mediatel.biz
