- Majority takeover by The Platform Group, which is specialized in e-commerce
- Wiesbaden-based company expands its involvement in the automotive sector
- ViveLaCar leading provider of car subscription solutions in the DACH region
The subscription platform ViveLaCar, based in Stuttgart, becomes part of
The Platform Group, based in Wiesbaden. Effective February 1st 2023,
Mathias R. Albert, founder of ViveLaCar, has sold the majority stake in
The Platform Group. The aim is to build up a long-term strategic partnership
with the internationally active and successful specialist in the e-commerce
sector. Mathias R. Albert remains shareholder as well as CEO of ViveLaCar.
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Stronger, faster, bigger… With The Platform Group, the car subscription specialists
from Stuttgart now have an experienced partner in the field of e-commerce on their side.
This opens up new opportunities for the company. “Through optimized
processes and significantly strengthened performance marketing
we add value for our partners from the automotive trade and our customers.
Besides, we get access to more than 5 million customers in Germany alone.”
according to Mathias R. Albert.
The Platform Group operates 16 online platforms with over 4,000 partners in
various industries. The focus is on developing softwares,
Online-Marketing and the process of technical interfaces. 400
About 400 employees work for the group throughout Europe.
“With this step, we are strengthening our portfolio to contribute an important future market
and our expertise in e-commerce. ViveLaCar fits perfetly
our philosophy of working with dealers and to create a readily available
online offer. Furthermore, ViveLaCar occupies the fast-growing
car subscription market and is regarded as a pioneer for software and platform Solutions,
more than 4,000 partners are live. We are happy to support ViveLaCar
in further growth with our e-commerce know-how and capital.”
Dr. Dominik Benner says, CEO of The Platform Group.
ViveLaCar plans to expand into several European markets in 2023
and continue to push its Services such as Software as a Service (SaaS) and Platform as
a Service (PaaS). In the core markets in Germany, Austria and Switzerland
the course is also set for growth. Contemporaneous, the existing cooperations
with the automobile manufacturers BMW/MINI, Hyundai, Mercedes-Benz
and Renault should be further expanded.
About The Platform Group:
The Platform Group is a group of online platforms which has tethered 4,000 partners
in 16 different industries. The centre of attention is on software development, online marketing
and technical interfaces. 420 employees work for the group throughout Europe. The origin of The company
dates back to 1882, and the group is still part of the Benner Holding family office today.
About ViveLaCar:
Mobility fintech start-up from Stuttgart with locations in Vienna and Zagreb. With innovative solutions
ViveLaCar is changing the automotive business and creating added value for all players. The most imprtant aspect is
the claim to significantly improve the added value of automobiles, sparing resources and to create an optimal
user experience for customers. The business application VALOR® which was developed by ViveLaCar
optimizes sales for dealers and offers customers a perfect subscription.
ViveLaCar ONE® is the new offer for everyone who wants to use their car economically and flexibly
in combination with the creation of new free spaces. A few clicks are enough to acceess
a daily changing range of current vehicles from many brands and models
that are offered as a subscription, and to be able to book them fully digitally.
With immediate availability and only three months’ period of notice, ViveLaCar
offers their customers a unique flexibility. ViveLaCar is already available in Germany, Austria and
the Switzerland.
