Our history

We date back to the year 1882. That’s exactly when the first shoe and grocery store was founded. Today, The Platform Group GmbH & Co. KG is represented by Dr. Dominik Benner (Managing Director).

Respect, trust and openness

We are a group of online platforms in various sectors. Our mission: We connect brick and mortar, dedicated retailers with customers. We use three core competencies for each platform to do this.


Gründung in Hofheim am Taunus


Founded in Hofheim am Taunus

The Platform Group has a history that dates back to 1882. Our roots are in brick and mortar retail. Over four generations, the family business grew and established branches in the Rhine-Main area. The Platform Group has a history that dates back to 1882.

Acquisition by
Dr. Dominik Benner

In 2012 our CEO, Dr. Dominik Benner, took over in the 5th generation. He began the transformation to an Internet platform by linking his shoe stores to existing online platforms (such as Amazon, eBay, etc.). Other retailers quickly got in touch who wanted to take the plunge into online business and take advantage of Dr. Benner’s technical expertise.


Dr. Dominik P. Benner CEO


Gründung von Schuhe24.de

Formation of Schuhe24.de

With Schuhe24.de, our first proprietary platform was created. We now no longer sell only on third-party platforms such as Amazon and eBay, but have our own presence.

Formation of Outfits24.de

We started our expansion into new sectors, such as fashion and sporting goods. The number of connected retailers and merchandise management systems grew dynamically.





Formation of Taschen24.de

Next, we moved into the world of bags. Many of our previous fashion and shoe retailers also sold bags and other leather goods.

Dein-Juwelier launched

Our next sector was the world of watches and jewellery. Numerous jewellers approached us and we grew very dynamically.



MyStationary as our first acquisition

With MyStationary, The Platform Group entered the world of exclusive fashion boutiques.

The Platform Group bought Gindumac

Gindumac sells machines online worldwide with an international team.



Bike Angebot

Bike-Angebot became part of the group

Bike-Angebot connects 1,100 local bike shops to online commerce through their online platform

Investment in Teech

Especially in light of the Corona pandemic, Teech helps schools bring their lessons to students digitally.





The Platform Group is formed

Due to the increased diversity of sectors, we recognized this diversity accordingly in a suitable branding for the Group. However, the company’s DNA remains the same – run platform business to connect retailers to international online trade.

Stepping into the furniture sector

Möbelfirst specializes in selling showroom items from brick and mortar furniture retailers via its marketplace.




Greenlocal launched

With Greenlocal, we are showing our commitment to sustainability as a platform. Here you can buy sustainable products and support local retailers.

Investment in Stylefy

In addition to Möbelfirst, another furniture platform was added in 2021: Stylefy. The online furniture store offers a wide range of high quality products at low prices for various interior styles.



We entered the automotive industry

Lott is our first automotive parts partner. At Lott, customers can find virtually everything their car needs in terms of spare parts over the course of its life.

We entered the pharmaceutical industry

Our new platforms ApoNow and Doc.Green are the first pharmacy platforms. We always remain true to our motto: Order online – buy local.



The patented system for digital salon management

Ordering goods in the hairdressing salon takes a lot of time and effort day after day. The Cube Club offers a solution for a simplified ordering process and for the sustainable use of products.

We are now active in the dental sector

DentaTec is the dental trading platform you can trust. In addition to dental products, they are also the market leader in local ozone therapy.



Germany's largest supplier of e-scooters

emco electroller GmbH has produced e-scooters since 2011 and since 2022 The Platform Group has been supporting them with its expertise in eCommerce