{"id":21402,"date":"2025-01-22T10:30:13","date_gmt":"2025-01-22T09:30:13","guid":{"rendered":"https:\/\/the-platform-group.com\/blog\/2025\/01\/22\/the-platform-group-ag-acquisition-of-pet-supplies-platform-lyra-pet\/"},"modified":"2025-01-22T10:36:35","modified_gmt":"2025-01-22T09:36:35","slug":"the-platform-group-ag-acquisition-of-pet-supplies-platform-lyra-pet","status":"publish","type":"post","link":"https:\/\/the-platform-group.com\/en\/blog\/2025\/01\/22\/the-platform-group-ag-acquisition-of-pet-supplies-platform-lyra-pet\/","title":{"rendered":"The Platform Group AG: Acquisition of pet supplies platform Lyra Pet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21402\" class=\"elementor elementor-21402 elementor-21392\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46cffa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46cffa0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6210ff\" data-id=\"c6210ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-660db1d elementor-widget elementor-widget-text-editor\" data-id=\"660db1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>D\u00fcsseldorf, 20. Januar 2025.<\/b> The Platform Group AG (ISIN <a href=\"https:\/\/eqs-cockpit.com\/cgi-bin\/fncls.ssp?fn=redirect&amp;url=688815e18b72e90794267f9757af38d9&amp;application_id=2070913&amp;site_id=airport_aws~~~7cc68db1-74de-43c8-af69-2ae0a97efdc3&amp;application_name=news\">DE000A2QEFA1<\/a>, \u201eTPG\u201c), a leading<br \/>software company for platform solutions, has acquired Lyra Pet GmbH, based in Albstadt<br \/>(Germany). A contract for 100% of the company shares was signed with the selling shareholders in<br \/>January 2025. The seller is the Swiss Commerce Group based in Langenthal (Switzerland). Closing<br \/>is expected in February 2025.    The parties have agreed not to disclose the purchase price. Founded in 2009, Lyra Pet is a platform that sells products in the pet food, pet supplies and animal health<br \/>sectors.<\/p>\n<p><b>Rafael Menke, Managing Director of Lyra Pet<\/b>: \u201cWe are delighted to be working with TPG to<br \/>achieve future growth and to focus on connecting partners. There are more than 2,000 suppliers and<br \/>retailers active in the pet supplies industry in the DACH region, which represent a huge potential.\u201d<\/p>\n<p>The purpose of the acquisition of Lyra Pet is to further expand the pet supplies segment as a<br \/>platform, connect new partners, and enable stationary retailers and manufacturers to tap into<br \/>additional revenue potential through online sales.<\/p>\n<p><b>Dr. Dominik Benner, CEO of The Platform Group AG: <\/b>\u201cWith the acquisition of Lyra Pet, we are<br \/>entering the pet supplies sector for the first time \u2013 a growing and profitable segment in e-commerce<br \/>and retail. We look forward to implementing the platform approach here with our software and<br \/>expertise and to making further acquisitions in this area.\u201d<\/p>\n<p><b>Axel W\u00fcstmann, CEO of Swiss Commerce Group<\/b>: \u201cWith TPG, we have gained a long-term<br \/>partner and shareholder for Lyra Pet who has the right expertise to expand the brand and promote<br \/>multi-channel distribution. The development to date underlines the strong development of the brand<br \/>and the long-term customer loyalty to the products.\u201d<\/p>\n<p><b>The Platform Group AG:<\/b><\/p>\n<p><a href=\"https:\/\/eqs-cockpit.com\/cgi-bin\/fncls.ssp?fn=redirect&amp;url=7afdb3004dfdf85616512fda4e858711&amp;application_id=2070913&amp;site_id=airport_aws~~~7cc68db1-74de-43c8-af69-2ae0a97efdc3&amp;application_name=news\">The Platform Group AG<\/a> is a software company that is active in 26 sectors with its own platform<br \/>solutions. Its customers include both B2B and B2C customers in sectors such as furniture retail,<br \/>machinery retail, dental technology, car platforms, and luxury fashion. The Group has 17 locations<br \/>across Europe and is headquartered in D\u00fcsseldorf. Over 24 investments and company acquisitions<br \/>have been made since 2020.  In 2023, pro-forma sales of EUR 441 million and an operating result<br \/>(adjusted EBITDA) of EUR 22.6 million were realized.<\/p>\n<p><b>Contact:<\/b><\/p>\n<p><b>Investor Relations<\/b><br \/>Reinhard Hetkamp, CFO und Head of IR<br \/><a href=\"mailto:ir@the-platform-group.com\">ir@the-platform-group.com<\/a><br \/>Schloss Elbroich | Am Falder 4 | 40589 D\u00fcsseldorf | Germany<br \/><a href=\"https:\/\/eqs-cockpit.com\/cgi-bin\/fncls.ssp?fn=redirect&amp;url=ed08ef9f85d66c7934b69f2ddf70a17c&amp;application_id=2070913&amp;site_id=airport_aws~~~7cc68db1-74de-43c8-af69-2ae0a97efdc3&amp;application_name=news\">corporate.the-platform-group.com<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00fcsseldorf, 20. Januar 2025. The Platform Group AG (ISIN DE000A2QEFA1, \u201eTPG\u201c), a leadingsoftware company for platform solutions, has acquired Lyra Pet GmbH, based in Albstadt(Germany). A contract for 100% of the company shares was signed with the selling shareholders inJanuary 2025. The seller is the Swiss Commerce Group based in Langenthal (Switzerland). Closingis expected in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Platform Group AG: Acquisition of pet supplies platform Lyra Pet - The Platform Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/the-platform-group.com\/en\/blog\/2025\/01\/22\/the-platform-group-ag-acquisition-of-pet-supplies-platform-lyra-pet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Platform Group AG: Acquisition of pet supplies platform Lyra Pet - The Platform Group\" \/>\n<meta property=\"og:description\" content=\"D\u00fcsseldorf, 20. Januar 2025. The Platform Group AG (ISIN DE000A2QEFA1, \u201eTPG\u201c), a leadingsoftware company for platform solutions, has acquired Lyra Pet GmbH, based in Albstadt(Germany). A contract for 100% of the company shares was signed with the selling shareholders inJanuary 2025. The seller is the Swiss Commerce Group based in Langenthal (Switzerland). Closingis expected in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/the-platform-group.com\/en\/blog\/2025\/01\/22\/the-platform-group-ag-acquisition-of-pet-supplies-platform-lyra-pet\/\" \/>\n<meta property=\"og:site_name\" content=\"The Platform Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-22T09:30:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-22T09:36:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/the-platform-group.com\/wp-content\/uploads\/2025\/01\/600x400_lyrapet.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"christoph\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"christoph\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/the-platform-group.com\/en\/blog\/2025\/01\/22\/the-platform-group-ag-acquisition-of-pet-supplies-platform-lyra-pet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/the-platform-group.com\/en\/blog\/2025\/01\/22\/the-platform-group-ag-acquisition-of-pet-supplies-platform-lyra-pet\/\"},\"author\":{\"name\":\"christoph\",\"@id\":\"https:\/\/the-platform-group.com\/#\/schema\/person\/679be1ecb652bb1f67ea418699b9c14d\"},\"headline\":\"The Platform Group AG: Acquisition of pet supplies platform Lyra Pet\",\"datePublished\":\"2025-01-22T09:30:13+00:00\",\"dateModified\":\"2025-01-22T09:36:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/the-platform-group.com\/en\/blog\/2025\/01\/22\/the-platform-group-ag-acquisition-of-pet-supplies-platform-lyra-pet\/\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\/\/the-platform-group.com\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/the-platform-group.com\/en\/blog\/2025\/01\/22\/the-platform-group-ag-acquisition-of-pet-supplies-platform-lyra-pet\/\",\"url\":\"https:\/\/the-platform-group.com\/en\/blog\/2025\/01\/22\/the-platform-group-ag-acquisition-of-pet-supplies-platform-lyra-pet\/\",\"name\":\"The Platform Group AG: Acquisition of pet supplies platform Lyra Pet - 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